My embed refuses to connect

I’ve set up an embed for a url but am getting a message that the website refuses to connect. What am I doing wrong?

If you are getting this sad face :frowning: (see below), then it means you are trying to connect to a website that does not allow embeds.

Most likely, the website you are trying to embed doesn’t allow you to embed it in an external page. Please contact the website owner to see if they have an embed URL.

If you are the owner of the website (i.e. your company homepage), please contact your development team (or whoever manages the html code for the site) and have them set the ‘X-Frame-Options’ to ‘allow’.